A payment gateway securely transfers transaction data between your website, the customer's bank, and your merchant account. When a customer enters their card details, the gateway encrypts the data, sends it to the payment processor for authorization, and returns the result — approved or declined — in seconds. Choosing the right payment processors for your business depends on your transaction volume, target markets, and payout requirements.

We integrate payment gateways like Stripe, PayPal, Square, and regional providers into e-commerce platforms and custom applications. Each integration includes webhook handling for real-time order updates, error handling for failed transactions, and PCI-compliant implementation. For businesses with complex billing needs, we also build subscription management, recurring payments, virtual payment processing for card-not-present transactions, and multi-currency support.

A webhook is an automated message sent from one system to another when a specific event happens. Instead of constantly polling an API for updates, the source system pushes data to your application the moment something changes — a new order placed, a payment processed, a form submitted.

Webhooks are essential for real-time integrations. We use them to sync order data between your e-commerce platform and warehouse, trigger email sequences when a customer takes an action, update your CRM when a deal closes, and send notifications for system events requiring attention. We build webhook receivers with incoming data validation, retry handling for failed deliveries, and comprehensive logging for debugging. Managed API services include monitoring your webhook endpoints to ensure they stay responsive and process events without silent failures.

REST (Representational State Transfer) is the most common architecture for building web APIs. It uses standard HTTP methods — GET to read data, POST to create, PUT to update, DELETE to remove — making it straightforward to implement and widely supported by virtually every programming language and platform.

We build REST APIs for businesses that need to expose data or functionality to other systems. That includes internal APIs connecting your frontend to your backend, partner APIs letting third parties integrate with your platform, and middleware APIs that translate between incompatible systems. Every API we build includes authentication, rate limiting, proper error responses, and documentation. For businesses managing multiple APIs across services, API management solutions provide a centralized layer for routing, security, analytics, and version control.

System integration connects separate software applications so they work together as a unified platform. Instead of your team manually moving data between your CRM, accounting software, e-commerce platform, and email marketing tool, integration automates that data flow and eliminates the errors that come with manual data entry.

We approach integration by first mapping your current tools and workflows, identifying where manual processes create bottlenecks or data inconsistencies, and then building automated connections. Common integrations we build include CRM to website, e-commerce ERP integration for inventory and order syncing, marketing platform to CRM, and payment processor to accounting. The result is less manual work, fewer data errors, and real-time visibility across your entire business.

The Facebook Pixel (now Meta Pixel) is a piece of tracking code that monitors visitor behavior on your website and reports it back to Meta for ad targeting and measurement. It tracks page views, add-to-cart events, purchases, form submissions, and other actions you define.

We implement the Meta Pixel alongside the Conversion API (CAPI) for server-side tracking that works even when browsers block client-side cookies. This is part of a broader marketing automation CRM integration strategy where ad platform data feeds into your CRM for complete attribution. The dual setup gives Meta more accurate data for optimizing ad delivery, building retargeting audiences, and measuring actual conversions — without proper pixel and CAPI setup, your Facebook ad performance data is incomplete and your targeting suffers.

CRM integration connects your website forms, chat interactions, and user activity to your CRM system — Salesforce, HubSpot, Zoho, or whatever your team uses. When a visitor fills out a contact form or downloads a resource, their information flows directly into your CRM with the right tags, assignments, and follow-up triggers.

We build these integrations using the CRM's API, handling data mapping, field validation, duplicate detection, and error handling. For more complex setups, we add lead scoring based on website behavior, automatic deal creation for high-intent actions, and marketing automation CRM integration that triggers email sequences based on user activity. Bidirectional sync ensures updates in the CRM reflect on your website. The result is zero manual data entry and faster lead response times.

An ERP (Enterprise Resource Planning) system centralizes your core business processes — finance, inventory, procurement, HR, and operations — into a single platform. Instead of running separate tools for each function, an ERP gives you one source of truth with real-time data across departments.

Businesses typically need an ERP when manual processes and disconnected spreadsheets start creating errors, delays, and visibility gaps. If your team spends hours reconciling data between systems or you cannot get a clear picture of inventory, costs, or cash flow, it is time to consider an ERP. E-commerce ERP integration is one of the most common projects we handle — connecting your online store to your ERP so orders, inventory, and financial data sync automatically instead of being manually entered into both systems.

Workflow automation eliminates repetitive manual tasks by building rules-based processes that run without human intervention. Common examples include automatically routing support tickets, sending follow-up emails after a purchase, syncing inventory across sales channels, and generating reports on a schedule.

We build workflow automation using API integrations, webhook triggers, and scheduled tasks. For simple workflows, tools like n8n or Zapier work well. For complex business logic with conditional paths, error handling, and high volume, we build custom automation using server-side code. Managed API services ensure your automated workflows stay running reliably with logging, error notifications, and fallback paths so nothing silently fails. Combined with e-commerce ERP integration and CRM syncing, automated workflows transform how your team operates day to day.

Setting up Google Analytics 4 properly requires more than pasting a tracking snippet. We implement GA4 through Google Tag Manager, which gives you full control over what gets tracked without modifying website code every time you need a change.

Our setup includes page view tracking, custom event tracking for key user actions (form submissions, button clicks, file downloads), e-commerce event tracking if applicable, cross-domain tracking for multi-site setups, and conversion goal configuration. We also configure data filters to exclude internal traffic and bot hits, set up data retention policies, and connect GA4 to Google Ads for campaign attribution. We integrate analytics data with your CRM through marketing automation CRM integration so you can trace the full journey from first visit to closed deal.

Custom application development typically costs between $25,000 and $200,000+ depending on complexity, features, platform (web, mobile, or both), and integration requirements. A focused business tool with a clear scope runs $25,000-$75,000. Complex applications with multiple user roles, real-time features, and third-party integrations fall in the $75,000-$200,000 range.

We scope every project with a detailed requirements analysis before quoting. Our estimates break down by phase — discovery, design, development, testing, and deployment — so you know exactly what you are paying for. We also offer phased delivery so you can launch a core product first and add features based on real user feedback. Post-launch, outsourced IT support services cover hosting, monitoring, and maintenance so your application stays reliable and secure in production without requiring a full-time ops team.

Cloud computing delivers IT resources — servers, storage, databases, networking, and software — over the internet instead of running them on physical hardware in your office. Major providers include AWS, Microsoft Azure, and Google Cloud. Moving to the cloud replaces large upfront capital expenses with predictable monthly costs.

The main benefits for businesses are reduced infrastructure costs, scalability on demand, built-in redundancy and disaster recovery, and the ability for your team to work from anywhere. We help businesses plan and execute cloud migrations with minimal disruption. We choose the right services for your workload, configure IT asset management solutions to track what runs where, optimize ongoing costs, and maintain security across your cloud environment — all as part of ongoing managed support.

IaaS (Infrastructure as a Service) gives you virtualized computing resources on demand — servers, storage, and networking — without owning physical hardware. You rent what you need from providers like AWS EC2, Azure Virtual Machines, or Google Compute Engine and pay based on usage. IaaS is one of the three main cloud computing service models alongside PaaS and SaaS.

IaaS is ideal for businesses that need flexible infrastructure without the capital expense and maintenance burden of physical servers. We help companies right-size their IaaS deployments, configure security groups and access controls, set up monitoring and alerting, and optimize costs so you are not paying for idle resources. Businesses that lack in-house expertise use our outsourced IT support services to manage their cloud infrastructure day-to-day while their team focuses on business priorities.

Securing cloud data requires a layered approach: encryption at rest and in transit, identity and access management with least-privilege policies, network isolation using VPCs and security groups, regular vulnerability scanning, centralized logging and monitoring, and backup with tested disaster recovery procedures. For regulated industries, cloud security is also a matter of IT compliance services ensuring you meet frameworks like SOC 2, ISO 27001, or GDPR.

We implement cloud security based on the shared responsibility model — understanding what your cloud provider secures versus what falls on you. Most data breaches in cloud environments come from misconfiguration, not provider failures. We audit your cloud setup, fix misconfigurations, enforce security policies, and set up monitoring that alerts your team to suspicious activity before it becomes a breach. Prevention costs a fraction of what a data breach would.

Cybersecurity protects your business systems, networks, and data from digital attacks, unauthorized access, and data theft. It covers everything from endpoint protection and email security to network monitoring, incident response, and regulatory compliance. For businesses that need 24/7 threat detection, a managed SOC provider delivers continuous monitoring without the cost of building an in-house security operations center.

Every business that uses technology is a target — size does not matter. Small and mid-sized businesses are actually targeted more frequently because attackers know their defenses are often weaker. We provide cybersecurity scaled to your business: security assessments, vulnerability management, employee security training, incident response planning, and IT compliance services covering frameworks like SOC 2, PCI DSS, and HIPAA. The cost of prevention is a fraction of the cost of a breach — and the reputational damage that follows.

Help desk support provides your employees with a single point of contact for technical issues — from password resets and software problems to hardware failures and connectivity issues. Responsive support keeps your team productive by resolving problems quickly instead of letting them pile up and slow down your operations.

We provide outsourced IT help desk services with defined response times, escalation paths for critical issues, and detailed tracking of every ticket. Our support covers remote troubleshooting, software configuration, account management, and coordination with vendors for hardware issues. Monthly reports show you ticket volume, resolution times, and recurring problems so we can proactively fix root causes. Outsourced help desk support is often the first step businesses take toward fully managed IT — it reduces downtime and frees your team to focus on core work.

Managed IT services outsource your day-to-day technology management to a dedicated provider. Instead of hiring a full IT team or relying on break-fix support, you get proactive monitoring, maintenance, security, and help desk support for a predictable monthly fee. It is the most cost-effective way to keep your IT infrastructure reliable and secure.

Our managed services cover server and network management, security patching, backup verification, performance monitoring, outsourced IT help desk services, and vendor coordination. We handle everything from IT asset management solutions that track your hardware and software inventory to IT compliance services ensuring you meet industry regulations. The managed model prevents problems instead of reacting to them — less downtime, fewer emergencies, and lower total IT costs over time.

Cloud migration planning starts with a full inventory of your current infrastructure — servers, applications, databases, dependencies, and data volumes. We assess each workload to determine the best migration strategy: lift-and-shift for simple moves, re-platform for optimization opportunities, or rebuild for applications that benefit from cloud-native architecture.

We create a phased migration plan that minimizes downtime and risk. We handle networking setup, security configuration, data transfer, application testing, DNS cutover, and post-migration monitoring. We also plan your rollback strategy so we can revert quickly if anything unexpected happens. The entire process is documented so your team understands the new environment from day one. Post-migration, our outsourced IT support services ensure ongoing cost optimization, security monitoring, and performance management.

DevOps is a set of practices that combines software development and IT operations to ship code faster and more reliably. It focuses on automation, continuous integration and deployment (CI/CD), infrastructure as code, monitoring, and feedback loops. DevOps bridges the gap between building software and running it in production.

For businesses, DevOps means faster feature releases, fewer production incidents, and more reliable systems. We help development teams implement CI/CD pipelines, containerization with Docker and Kubernetes, automated testing, cloud infrastructure provisioning, and deployment automation. The result is a development process where code goes from commit to production safely and consistently. For teams without dedicated ops staff, our outsourced IT support services handle the production side — keeping environments stable, monitored, and scalable.

Building an e-commerce website starts with choosing the right platform for your business. We evaluate your product catalog, sales volume, budget, and growth plans to recommend the best fit — whether that is Shopify, OpenCart, WooCommerce, or a custom build on frameworks like Django or Next.js.

From there, we handle the full build: store architecture and navigation, custom theme design, product catalog setup, payment gateway integration, shipping configuration, tax rules, SEO optimization, and mobile responsiveness. As a Shopify Partner, every store we build includes analytics and conversion tracking from day one. Businesses that need their store connected to accounting or inventory systems benefit from ecommerce ERP integration built into the project from the start, rather than bolted on later.

An e-commerce platform is the software that powers your online store. It handles product listings, shopping cart, checkout, payments, inventory, and order management. Popular platforms include Shopify, WooCommerce, OpenCart, Magento, and BigCommerce — each with different strengths depending on your business needs and technical requirements.

Choosing the right platform depends on your product count, sales volume, budget, and integration needs. Shopify is excellent for businesses that want a managed solution with minimal technical overhead. WooCommerce gives more flexibility and ownership. Custom builds suit businesses with unique requirements that off-the-shelf platforms cannot meet. As an ecommerce marketing company, we help businesses pick the right fit and build stores that scale — pairing platform selection with the SEO and marketing strategy needed to drive traffic from day one.

Setting up an online store involves choosing a platform, registering your domain, configuring the store design, adding products, setting up payment processing, configuring shipping and tax rules, and testing the full checkout flow. Each step needs to be done properly to avoid issues that hurt your conversion rate once you launch.

We handle the entire setup so nothing gets missed. That includes SSL certificate installation, payment gateway configuration with providers like Stripe or PayPal, product catalog organization with proper SEO metadata, email notification templates, and analytics integration. We also set up essential pages — returns policy, shipping information, terms and conditions — that build customer trust. Working with an SEO agency for ecommerce from the start means your store is discoverable in search engines the moment it goes live.

Shopify is a hosted e-commerce platform that lets you create and run an online store without managing your own servers. It handles hosting, security, updates, and PCI compliance out of the box. You pick a theme, add your products, connect a payment gateway, and start selling.

As a Shopify Partner, we build custom Shopify stores that go beyond the default templates. We develop custom themes, integrate third-party apps, set up advanced product configurations, and build automated workflows for inventory and order management. Shopify works well for businesses that want a reliable, scalable platform without the overhead of managing infrastructure. We help you get the most out of it from day one — from design to launch to ongoing optimization.

Ecommerce migration involves transferring your products, customer data, order history, and content from one platform to another without losing data, SEO rankings, or sales momentum. It requires careful planning because mistakes during migration can break your search visibility and customer experience overnight.

We follow a structured ecommerce migration process: full data audit, URL mapping with 301 redirects, product and customer data export and transformation, staged import to the new platform, design and functionality rebuild, testing across all user flows, and a coordinated cutover. We have migrated stores between Shopify, OpenCart, WooCommerce, Magento, and custom platforms. We monitor search rankings and traffic closely post-migration to catch any issues early, protecting your investment throughout the transition.

Conversion rate optimization starts with understanding where customers drop off. We analyze your checkout funnel, product pages, site speed, and user behavior data to identify the biggest friction points. Most e-commerce stores lose sales to fixable issues — complex checkout flows, slow page loads, poor mobile experience, or missing trust signals.

Common fixes include simplifying the checkout process (fewer steps, guest checkout option), improving product photography and descriptions, adding trust signals like reviews and clear return policies, optimizing page speed, and fixing mobile usability issues. We set up A/B testing to validate changes with real data before rolling them out site-wide. Working with conversion rate optimization experts means even small improvements — lifting conversion from 2% to 2.5% — translate directly into revenue growth without increasing your ad spend.

For most small businesses, Shopify offers the best balance of ease of use, features, and scalability. It handles hosting, security, and updates so you can focus on selling. Plans start at around $39 per month, and the app ecosystem covers most needs without custom development.

If you need more control over your store or want to avoid monthly platform fees, WooCommerce on WordPress is a strong alternative — though it requires more technical management. OpenCart works well for businesses that want full ownership of their platform and data. As a Shopify Partner, we evaluate your specific needs — product count, budget, integrations, growth plans — and recommend the platform that fits your business, then deliver a store built to convert visitors into buyers.

Payment processing requires integrating a payment gateway — like Stripe, PayPal, or a local provider — with your e-commerce platform. The gateway securely handles credit card transactions, fraud detection, and fund settlement to your bank account. Choosing the right payment processors for your business depends on transaction volume, target markets, and the currencies you need to support.

We set up payment gateway integration as part of every e-commerce build. That includes gateway account setup, API integration with your platform, checkout flow configuration, webhook handling for order confirmation, and PCI compliance verification. For businesses selling in multiple regions, we configure multi-currency support and connect local payment methods that your customers actually use. We test the full payment flow thoroughly before launch to ensure zero issues on go-live.

Product page SEO focuses on unique, keyword-rich titles, detailed descriptions that answer buyer questions, optimized images with descriptive alt text, structured data markup for rich search results, and clean URL structures. Done right, product page optimization drives organic traffic that converts at a higher rate than paid ads because these visitors are actively searching for what you sell.

We optimize every product page with a target keyword, compelling meta title and description, and schema markup that helps Google display price, availability, and review stars directly in search results. Internal linking between related products and category pages strengthens the overall site structure. An SEO agency for ecommerce handles this at scale — we fix duplicate content across similar products and write unique descriptions for every page so search engines treat each one as valuable.

SEO pricing depends on the scope of work, your industry's competitiveness, and where you are starting from. For most small to mid-sized businesses, a professional SEO retainer runs between $1,500 and $5,000 per month. Local SEO services targeting a specific city or region typically fall at the lower end, while national or international campaigns require more investment.

We structure our engagements around clear deliverables — technical fixes, content production, link building, and monthly reporting with actual traffic and conversion data. Every dollar goes to work that moves your rankings. We are transparent about what you are paying for and what results to expect on a realistic timeline. Businesses that also invest in conversion rate optimization alongside SEO see better returns because more of the traffic they earn actually converts.

Start by defining your business goals — whether that is generating leads, increasing online sales, or building brand awareness. From there, identify where your audience spends time online and which channels give you the best return for your budget.

We typically recommend starting with one or two channels and doing them well rather than spreading thin across everything. For most B2B companies, that means working with a Google Ads agency for immediate leads and investing in SEO for long-term organic growth. For B2C, paid social on Meta or TikTok combined with retargeting often delivers the fastest results. We help you prioritize based on your market, budget, and timeline — then scale into additional channels as momentum builds.

Improving SEO starts with fixing what is broken. We run a full technical audit to catch crawl errors, slow pages, missing meta tags, broken links, and mobile usability issues. These fixes alone often produce a noticeable ranking lift. From there, proper keyword research identifies the terms your audience is actually searching for so your content efforts target real demand.

We optimize existing pages to match search intent, create new content to fill gaps in your topic coverage, and build internal linking structures that help search engines understand your site hierarchy. We also monitor Core Web Vitals, competitor movements, and ranking performance. Pairing SEO with conversion rate optimization ensures the traffic you earn actually turns into leads — because rankings without conversions do not grow your business.

We use a combination of SE Ranking, Google Search Console data, and competitor analysis to identify keywords worth targeting. The process starts with your core services and products, then expands into related terms, long-tail variations, and questions your prospects ask before buying. Thorough keyword research is the foundation of every effective SEO campaign.

Every keyword gets evaluated on three criteria: search volume (enough people searching), difficulty (can we realistically rank), and intent (will the traffic convert). We prioritize commercial and transactional keywords that bring buyers, not just information seekers. For newer domains, we focus on low-difficulty opportunities first to build authority before targeting more competitive terms. The final output is a keyword map that assigns specific terms to specific pages across your site.

A good email open rate varies by industry, but 20-25% is a solid benchmark for most B2B businesses. B2C averages tend to sit slightly lower at 15-20%. Anything above 30% means your subject lines and list quality are working well.

Open rates only tell part of the story though. We focus on the full funnel — open rate, click-through rate, and actual conversions. A 15% open rate with a 5% click rate often outperforms a 40% open rate with no clicks. Our email campaigns include segmented lists, targeted messaging, automated sequences, and A/B testing on subject lines and content. We treat email as a conversion channel, not a broadcast tool — every campaign is designed to drive measurable engagement and revenue.

The average Facebook ad CTR across industries is around 0.9-1.0%. A good CTR for most campaigns is 1.5% or higher. For highly targeted audiences with strong creative, we regularly achieve 2-4% CTR. We benchmark performance against your specific industry rather than generic averages.

CTR matters because it directly affects your ad costs — Facebook rewards engaging ads with lower cost-per-click. We improve CTR by testing multiple creative variations, refining audience targeting, writing copy that speaks to specific pain points, and using video or carousel formats that naturally earn more engagement. As a PPC advertising company, we optimize for conversions and cost-per-acquisition, using retargeting to bring back visitors who engaged but did not convert on the first interaction.

Your customers research online before they buy. Over 80% of B2B buyers and 70% of consumers start their purchase journey with a search engine. If your business is not visible where people are looking, you are handing those leads to competitors who are. From SEO and PPC advertising to social media and email, each channel captures prospects at a different stage of their buying journey.

Digital marketing lets you reach your target audience with precision that traditional advertising cannot match. You can target by location, demographics, interests, job title, search behavior, and buying intent. Every dollar is trackable — you know exactly which campaigns generate leads and revenue. Pairing traffic generation with conversion rate optimization experts who refine your landing pages and funnels means you get more results from the same ad spend.

YouTube ads typically cost between $0.10 and $0.30 per view for in-stream ads, with most businesses spending $10-$50 per day to start. The actual cost depends on your targeting, industry competition, ad format, and bid strategy. YouTube campaigns run through the Google Ads platform, so working with a Google Ads agency means your video, search, and display budgets are managed together.

YouTube works best for brand awareness and retargeting — showing your message to people who have already visited your website or searched for related terms. We handle creative strategy, audience targeting, bidding optimization, and conversion tracking so you know exactly what your video spend delivers. Combined with search ads and organic SEO, video advertising completes a full-funnel acquisition strategy.

An SEO specialist improves your website's search engine rankings through technical optimization, content strategy, and link building. Day to day, that includes auditing site health, conducting keyword research, optimizing page content, fixing technical issues, analyzing competitor strategies, and tracking ranking performance. Specialists also handle local SEO services for businesses targeting customers in specific geographic areas.

Our team goes beyond the basics. We integrate SEO with your broader marketing strategy — aligning content with your sales funnel, setting up proper conversion tracking, and reporting on metrics that matter to your business. We also work alongside conversion rate optimization experts to ensure the traffic we drive actually converts into leads and revenue, not just vanity metrics.